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The AI and Games Conference is back on November 3–4, 2025 at Goldsmiths, University of London. Organizers are expanding to a two day format with multiple tracks, more floor space for demos, and deeper coverage of applied AI in development, design, tooling, and business.
Tickets: roughly $25 to $640 USD depending on tier and availability.
Format: onsite, B2B focus.
Registration: via the official ticket page.
Why it matters for PC games
- Production speedups: sessions on procedural level blockouts, encounter prototyping, and AI assisted asset creation shorten iteration without throwing away authorial control.
- Smarter NPCs and co-op bots: hybrid planners that mix behavior trees with LLM prompts, with practical budgets for desktop GPUs and console parity.
- Testing and balance at scale: reinforcement agents that brute force edge cases, telemetry clustering that finds difficulty spikes before launch, and automated replay systems for live balance.
- Localization and narrative tools: style-locked translation, TTS with casting controls, and prompt pipelines that keep tone consistent across quests and events.
- Anti-cheat and trust: anomaly detection for aim and movement, plus policy talks on privacy and on-device inference.
- Business track: how to evaluate AI middleware, model licensing, and cost forecasting for studios that ship on Steam and Game Pass PC.
What to do if you attend
- Bring a five minute demo or reel and a one pager that lists your integration points: engine version, target VRAM, latency needs.
- Book early meetings in the morning and use the afternoons for tool demos on the floor.
- Collect benchmark scenes that you can test later with any AI tool vendor’s SDK.
