The AI and Games Conference is back on November 3–4, 2025 at Goldsmiths, University of London. Organizers are expanding to a two day format with multiple tracks, more floor space for demos, and deeper coverage of applied AI in development, design, tooling, and business.
Tickets: roughly $25 to $640 USD depending on tier and availability. Format: onsite, B2B focus. Registration: via the official ticket page.
Why it matters for PC games
Production speedups: sessions on procedural level blockouts, encounter prototyping, and AI assisted asset creation shorten iteration without throwing away authorial control.
Smarter NPCs and co-op bots: hybrid planners that mix behavior trees with LLM prompts, with practical budgets for desktop GPUs and console parity.
Testing and balance at scale: reinforcement agents that brute force edge cases, telemetry clustering that finds difficulty spikes before launch, and automated replay systems for live balance.
Localization and narrative tools: style-locked translation, TTS with casting controls, and prompt pipelines that keep tone consistent across quests and events.
Anti-cheat and trust: anomaly detection for aim and movement, plus policy talks on privacy and on-device inference.
Business track: how to evaluate AI middleware, model licensing, and cost forecasting for studios that ship on Steam and Game Pass PC.
What to do if you attend
Bring a five minute demo or reel and a one pager that lists your integration points: engine version, target VRAM, latency needs.
Book early meetings in the morning and use the afternoons for tool demos on the floor.
Collect benchmark scenes that you can test later with any AI tool vendor’s SDK.
