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The line between video games and Hollywood has never been blurrier. Game engines power blockbuster films. Interactive storytelling reshapes how audiences consume content. Studios on both sides of the divide are borrowing from each other at unprecedented rates. GamesBeat is bringing the key players together to make sense of it all.
CTRL Hollywood lands at the Grammy Museum in Los Angeles on December 11, 2025. This half-day event promises candid conversations about the creative and technological forces merging two of entertainment’s biggest industries into something entirely new.
The convergence nobody can ignore
Game studios are launching film projects. Hollywood producers are experimenting with interactive formats. AI tools are accelerating production pipelines across both industries. The old boundaries that separated gaming from traditional entertainment have essentially evaporated.
CTRL Hollywood tackles this transformation head-on. The event focuses on how game engines, artificial intelligence, and interactive storytelling are reshaping what entertainment even means in 2025. Unreal Engine already powers virtual production stages across Hollywood. Unity renders real-time environments for television shows. The technology born in game development has become essential infrastructure for film and streaming content.
“A new creative class is rising,” the event organizers note, “one that’s diverse, visionary, and unafraid to break the rules.”
That creative class includes voices historically underrepresented in both industries. CTRL Hollywood specifically spotlights women, emerging talent, and diverse creators who are pushing entertainment in unexpected directions. The lineup promises perspectives that mainstream industry events often overlook.
Inside the Grammy Museum
The Clive Davis Theater at the Grammy Museum provides an intimate setting for the gathering. Located at 800 W Olympic Blvd in downtown Los Angeles, the venue suits the insider nature of the event. This is not a massive convention floor with booths and crowds. Expect focused sessions, tactical insights, and networking opportunities with people actually making decisions.
The half-day format keeps things tight. Attendees can absorb meaningful content and make valuable connections without burning an entire week on travel and conference fatigue. For busy professionals juggling production schedules, that efficiency matters.
Who should attend
CTRL Hollywood targets industry professionals rather than general consumers. The B2B focus means conversations can dive deeper into business realities, technical challenges, and strategic opportunities. Game developers curious about Hollywood partnerships will find relevant insights. Film and television producers exploring interactive formats will discover potential collaborators.
The event also serves executives tracking where entertainment is heading. Understanding how younger audiences engage with interactive content has become essential for anyone greenlighting projects. The strategies discussed at CTRL Hollywood could shape investment decisions and creative directions for years to come.
Registration and details
Pricing remains TBA as of now, but registration is open through the GamesBeat Insider Series website. December 11 falls on a Thursday, making it accessible for professionals who can extend a midweek trip or combine it with other Los Angeles meetings.
The entertainment industry stands at a genuine inflection point. Gaming culture influences mainstream media. Game technology enables new forms of production. Interactive experiences attract audiences who grew up with controllers in their hands. CTRL Hollywood offers a chance to understand where all of this is heading and who will lead the way.
Los Angeles in December. The future of entertainment. The conversation starts here.
